Communication is not what organisations send.
It's what humans experience, understand, and act on.
From publishing to behavioural design.
Humans filter aggressively. Attention is scarce. Effort is avoided.
Work with human psychology, not against it.
Six scenarios. Honest answers. Live SIGNAL profile generated at the end.
Think about the inbox of a typical hub team lead on a Monday morning.
Answer all six questions on the previous slide to see your live SIGNAL profile, strengths, and recommended focus areas.
The three SIGNAL principles where targeted work will compound fastest.
Recommendations appear after the diagnostic is complete.
Recommendations appear after the diagnostic is complete.
Recommendations appear after the diagnostic is complete.
Safety communication isn’t broken in one place. It’s eroded in many.
Six principles for designing communication that humans actually see, understand, and act on.
SIGNAL gives you a way to think about the problem. The rest is creativity, experience design, and a willingness to work outside the safety playbook. Frameworks alone don’t change behaviour — the people who apply them do.
Borrow from product, behavioural science and brand.
Each message is a hypothesis, not a finished thing.
Design the whole encounter, not just the words.
Make a real editorial choice. Defend it.
Humans filter information aggressively. Communication must first earn attention before it can influence behaviour.
Ref: COM-2026-Q2-V4.7.3 · All sites · ACTIVE · CC: ELT
URGENTIMPORTANTPRIORITY
NOTICE: ACTION REQUIRED BY EOD CRITICAL
To: ALL TEAM MEMBERS · All managers · All leaders
Further to recent communications and in alignment with the updated framework, all team members must review the NEW PROCEDURE as a matter of PRIORITY.
Attachments: ProcV4_FINAL_v2_REVISED.pdf · Appx_A.pdf · Appx_B.pdf · Appx_C.pdf
Humans prefer cognitive ease. If communication is hard to understand, people disengage.
Procedure POL-2026-V3.7.2 (a) (iii) · Supersedes V3.7.1
Further to recent communications regarding operational alignment across the network and in line with strategic objectives, please find herewith the updated procedure documentation pertaining to the parcel handling protocols which has been ratified by the Operations Steering Committee on 14 April 2026.
The aforementioned update supersedes the previously distributed framework (v3.7.1) which included guidance now considered inconsistent with current organisational direction. Recipients are required to familiarise themselves with sections 4.1 through 4.7 inclusive, with particular reference to sub-clause 4.7.2(b)(iii) regarding the two-person lift threshold criteria as it pertains to items exceeding the established weight parameter as defined in Appendix C.
Notwithstanding the above, where operational considerations dictate alternative arrangements, line managers may exercise discretion in accordance with the Local Operational Decision Framework as outlined in Schedule B.
Compliance will be reviewed in accordance with established governance protocols at the conclusion of the present reporting period.
Humans prioritise personally meaningful information. People engage when communication feels relevant to their world.
To: All Staff · From: Operations · Cc: ELT · BCC: HR; L&D; Comms; Risk; Safety
Dear all,
As part of our ongoing commitment to operational excellence and in line with our strategic priorities for the year ahead, a number of changes will be implemented from 12 May. These changes affect all areas of the business and all team members should familiarise themselves with the relevant updates.
The changes form part of our broader transformation programme, supporting the three pillars outlined in our annual plan: people, performance, and partnership.
Specific implications for your team will depend on your area of responsibility. Please discuss with your line manager at your earliest convenience. Further detail is available on the intranet under Operations > Updates > Q2.
Thank you for your continued support, engagement, and commitment.
Sent to 14,200 recipients. Open rate Q1: 11%.
People no longer read communication like books. They navigate it like systems.
Operations Manual · Section 4 · v3.7.2 · 23 pages
TABLE OF CONTENTS
4.1 Scope & Application ........... p.1
4.1.1 Purpose .......................... p.1
4.1.2 Applicability .................... p.2
4.2 Roles & Responsibilities ..... p.3
4.3 Equipment Requirements ... p.5
4.4 PPE Standards ................... p.7
4.5 Operating Protocols ........... p.9
4.5.1 Standard procedures ....... p.9
4.5.2 Non-standard ................. p.10
4.6 Threshold Definitions ......... p.12
4.7 Manual Handling ............... p.14
4.7.1 General principles ........... p.14
4.7.2 Two-person lift ............... p.16
4.7.2(a) 15-20kg ..................... p.17
4.7.2(b) 20kg+ ........................ p.19
4.7.2(b)(i) Standard ................ p.19
4.7.2(b)(ii) Non-standard ........ p.20
4.7.2(b)(iii) Exceptions ............ p.21
4.8 Incident Reporting ............. p.22
4.9 Compliance & Audit ......... p.23
Refer to the full manual for complete procedural requirements. Where ambiguity exists, contact Operations Compliance.
Humans struggle with friction. Good communication makes the next action obvious and easy.
Subject: Q2 actions — please action where applicable · FYI also
Team,
Following on from recent communications, please find below a summary of actions that should be considered over the coming weeks, with a particular focus on compliance, cascading, and continuous improvement:
Please prioritise as appropriate to your role and context. Thank you.
Humans learn through repetition and reinforcement. Communication only matters if it changes behaviour over time.
Subject: New procedure now live · 12 May · ACTION COMPLETE
LAUNCHEFFECTIVE TODAYFINAL
Team,
The new parcel handling procedure is in effect from today. All staff are expected to familiarise themselves with the updated requirements.
The procedure has been distributed through the usual channels. Compliance will be reviewed at end of quarter.
Thank you for your cooperation.
[no further communication received]
Three months later · compliance: 41% · awareness in field surveys: 18%
Same source. Same audience. SIGNAL principles applied. Click a tile to open the artefact.
A one-page brief. See It and Act On It, applied.
Side-by-side comparison. Interpret It in action.
A procedure reborn as a role-aware guide. Navigate It at scale.
Organisational psychologists, human-centred designers, technologists. We engage where the system meets the human.
Strategy and thought leadership. See your SMS through a behavioural lens.
Architecture, governance, information design. Less noise, more signal.
Procedures redesigned around critical risk, not audit trails.
The human side of digital safety tools. Adoption, not afterthought.